For real estate teams and brokerages

Turn listing photos into social media posts.

Your agents make the posts. You approve them. Keystrella keeps everything on brand and on schedule.

  • Photos tagged and ranked for you
  • Captions in your brand voice
  • Scheduled and posted automatically
  • You approve every post

How it works

Three simple steps

  1. 1

    Upload your photos

    Add listing photos straight from your phone. Keystrella tags every room and picks the best shots.

  2. 2

    Make the post

    Pick the listing step, like Just Listed. Keystrella writes the caption in your brand voice and adds your logo.

  3. 3

    Approve it and it posts

    The broker approves it or sends it back with a note. Approved posts are scheduled and go out on their own.

See it in action

What Keystrella does for you

Smart photo tagging

Every photo tagged, scored and sorted for you

Buyers decide in seconds, so the first photo matters most. Keystrella puts your best shot first and labels every room, so nobody digs through 40 photos to find the kitchen.

  • Labels each room on its own: kitchen, living room, primary bedroom, backyard and more
  • Scores every photo for lighting, sharpness, clutter and composition
  • Picks the best shots and flags blurry or dark ones before they get posted
  • Change any tag from the drop-down in one click
123 Maple Ave · Photos
24 photos tagged in 9 seconds Best 3 picked
  • Sample exterior front photo
    9.6
    Exterior FrontGreat light & angle
  • Sample kitchen photo
    9.2
    KitchenGreat light & angle
  • Sample living room photo
    8.8
    Living RoomGreat light & angle
  • Sample primary bedroom photo
    7.4
    Primary BedroomGood
  • Sample bathroom photo
    6.1
    BathroomA bit dark
  • Sample backyard photo
    4.7
    BackyardBlurry
Room tag
Kitchen
  • Exterior Front
  • Kitchen
  • Living Room
  • Dining Room
  • Primary Bedroom

Captions in your voice

Captions that sound like your team

Your posts should sound like you, not a robot. A consistent voice builds a brand people recognize and trust.

  • Paste a few captions you've posted before and Keystrella learns your style
  • Pick the post type and Keystrella writes the caption
  • Fills in the town, beds, baths and square feet for you
  • Adds local hashtags, and you can edit anything before you submit
New post · 123 Maple Ave
Post type
Just Listed
  • Coming Soon
  • Just Listed
  • Open House
  • Price Improvement
  • Just Sold
Brand voice
Warm & upbeat
Caption written in your voice

Just listed! ✨ Sunlight pours into this open kitchen, and the backyard is ready for summer cookouts. 4 beds · 2.5 baths · 2,400 sq ft. Message us to book your private tour.#JustListed #NewListing #DreamHome

Scheduling

One calendar for every listing post

Posting at the right time keeps your listings in front of buyers. One shared calendar means no double posts and no forgotten open houses.

  • Every post shows up on the calendar, color-coded by status
  • Pick the day and time each post should go out
  • Filter to just your posts or see the whole team
Calendar · October 2026
Waiting for approvalApproved & scheduledPosted
Mon
13
Tue
14
Just Listed10:00 AM
Wed
15
Thu
16
Open House9:00 AM
Fri
17
Coming Soon12:00 PM
Sat
18
Just Sold11:00 AM
Sun
19
Best time to post
10:00 AM
  • 9:00 AM
  • 10:00 AM
  • 12:00 PM
  • 6:00 PM

Automatic posting

Approved posts go out on their own

Nobody has to remember to post at 10 AM on a Tuesday. Once a post is approved, Keystrella handles the rest.

  • Connect your Instagram, Facebook and TikTok accounts once
  • Approved posts publish at the scheduled time
  • See exactly when each post went live, with a full record
Just Listed · 123 Maple Ave
  1. Approved by your brokerMon 4:12 PM
  2. Scheduled for TuesdayTue 10:00 AM
  3. Posted to Instagram, Facebook and TikTokTue 10:00 AM
Connected accounts
InstagramPosted
FacebookPosted
TikTokPosted

Features

Everything your team needs in one place

  • You approve every post

    Nothing goes out until a broker says yes. Trusted agents can skip the wait.

  • One shared calendar

    See every post for every listing in one place, color-coded so you know what's ready.

  • Your logo on every photo

    Upload your logo once. Keystrella adds it to post photos for you.

  • Easy team setup

    Invite agents with a link. Agents see their own listings. You see everything.

  • Instant updates

    Agents know right away when a post is approved. You see what's waiting for you.

  • Full history

    See who uploaded, changed or approved anything, and when.

Fair Housing reminder on every post

Before a post is sent for approval, the agent confirms it follows Fair Housing laws and MLS rules. You always have a record of who approved what.